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Yu-Be – Japan’s Soft Skin Secret

Yu-Be – Japan’s Soft Skin Secret

Yu-Be truly has a fascinating story behind its brand! It has been one of the top-selling skincare brands from Japan for more than 65 years. 

“It was early winter in 1955, Japan, when a woman with severely dry and cracked hands walked into the pharmacy of Yoshikiyo Nowatari. She stated that she was in search of a “hand cream that is effective and not sticky”. Unfortunately, however, at the time there was no such product available. The woman begrudgingly purchased the greasy petroleum-based skin cream at the pharmacy and left.

The discontent attitude the woman had as she left the store bothered Mr. Nowatari deeply and fueled in him a powerful desire to formulate the perfect cream.

Mr. Nowatari decided to ask his acquaintance, Masuji Wataya, a researcher who studied emulsification at Tokyo University, to help him develop his cream. As the research and development of the cream was conducted, the daily reminder that Mr. Nowatari told himself every day was, “I need to make a product that will make the customer happy.”

Finally, two years later, Mr. Nowatari and Mr. Wataya successfully emerged from the lab with the most effective cream created yet – the Yu-Be Moisturizing Skin Cream.

Through their special manufacturing process, they were able to create a highly concentrated glycerin-based and vitamin-enriched skin cream that absorbs quickly into the skin and immediately alleviated any dryness or irritation!

Since then, the Yu-Be Moisturizing Skin Cream has brought joy to millions of people all over the world by helping them heal their dry and irritated skin, and it continues to do so today.” 

Maturing Mama Blogger Lindsay was able to try some of these products, and here is what she had to say:

“I feel like I wash my hands at least a thousand times a day! I’ve always had trouble with soap drying out my skin, and I have trouble finding moisturizing products that won’t add to the irritation and dryness. It feels like a near constant battle and my poor hands are the loser. 

When I received the Pure Hydration Cream from Yu-Be, I couldn’t wait to try it! I had done some research and learned that it contains a uniquely high glycerin content, camphor, and vitamins that help to make it so effectively healing, and really sets it apart from other creams. From the very first time I tried it, I was sold. This Cream is a lifesaver! It soaked immediately into my skin and felt absolutely amazing. I put it on before bed, and by morning the dryness had eased considerably, and the small cracks at the ends of my fingers were all but healed. I also noticed that my hands stayed soft and moisturized between hand washings without even having to reapply! 

I also absolutely love the heart behind this company. These products are vegan, cruelty-free, and contain no parabens, alcohol, artificial colors, or fragrances.”

Along with their specially formulated skin cream, Yu-Be also has created Lip Balm, Hydrating Face Wash, Foaming Skin Polish, Moisturizing Body Lotion, and more. Please check out this amazing company at

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